Major Essay 2: Rhetorical Analysis
Rhetorical analysis of an ad campaign (100 pts)
Choose an ad campaign for a major product or company which has multiple ads and advertising formats.
For example, consider: aerie campaign, or w new product from a fast-food restaurant, or a new car, Progressive Insurance, Gieco Insurance, etc. Print out, read, watch, explore, and annotated as best as possible.
Reflect on its use of basic rhetorical devices, specifically, Ethos, Logos, and Pathos.
Write a 3-4 page response paper where you:
Summarize the overall ad campaign
Analyze the document in relations to Ethos, Logos, Pathos
Discuss the successfulness of the language/images
Find at least TWO (2) articles from the PSU library that discuss the campaign directly OR rhetorical marketing strategies. Use citations, you are expected to use these correctly at this point.
Organize in proper MLA format.
Specific items to be graded:
Thesis, Topic Sentences, Transitions, Paragraph Cohesion, Grammar, Conventions, MLA format and citations, conclusion paragraph.