This framework has served society well over the decades. In today’s society, however, concerns over sustainability, planet preservation, surviving the pandemic and so on are raising considerations of a counter effort called “Conspicuous anti-consumption” that might seem to be an antithesis to traditional Marketing. Early research, however, shows a shift might be positive for producers/suppliers.
From your reading of this Seattle Times article and two additional sources, submit a 750-word short reflection that explains your reaction to this new concept and what impact you think it might have on Marketing in our traditional marketplace economy.
Seattle Times Article Link: https://www.seattletimes.com/opinion/conspicuous-anti-consumption-that-benefits-brands-consumers-and-the-planet/